MTech Marketing Management syllabus for 1 Sem 2018 scheme 18MEM12

Module-1 Module-1 10 hours

Introduction:

Role of marketing in today’s organizations – core concepts of marketing – management – the evolution of marketing management concept.

 

Marketing Environment –

Marketing system – actors in the company’s Micro and Macro Environment.

Module-2 Module-2 10 hours

Consumer Markets and Buying Behaviors –

a Model of consumer behavior – Major factors influencing consumer behavior – the buying decision process.

A d v e r t i s e m e n t
Module-3 Module-3 10 hours

Organizational Markets and Buying Behavior –

the industrial market – the reseller market – the government market.

Module-4 Module-4 10 hours

Market Segmentation –

Market testing – market positioning – the marketing plan. Concept of Product life cycle and new Product development process.

Module-5 Module-5 10 hours

Pricing Decisions and Channel decisions, Product branding, packing and service, advertisement and media management, Communication and promotion mix decision.

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