Role of communication – defining and classifying communication – purpose of communication –process of communication – characteristics of successful communication – importance of communication in management – communication structure in organization – communication in crisis
What is oral Communication – principles of successful oral communication – barriers tocommunication – what is conversation control – reflection and empathy: two sides of effective oralcommunication – effective listening – non – verbal communication
Purpose of writing – clarity in writing – principles of effective writing – approachingthe writing process systematically: The 3X3 writing process for business communication: Pre writing – Writing – Revising – Specific writing features – coherence – electronic writing process.
Introduction to business letters – writing routine and persuasive letters – positiveand negative messages- writing memos – what is a report purpose, kinds and objectives of reports- writing reports
Understanding the case method of learning – different types of cases – overcomingthe difficulties of the case method – reading a case properly (previewing, skimming, reading, scanning) – caseanalysis approaches (systems, Behavioural, decision, stratey) – analyzing the case – dos and don’ts for casepreparation
Presentation skills: What is a presentation – elements of presentation – designing a presentation. Advancedvisual support for business presentation- types of visual aidNegotiations skills: What is negotiations – nature and need for negotiation – factors affecting negotiation –stages of negotiation process – negotiation strategies
Introduction – writing CVs – Group discussions – interview skillsImpact of Technological Advancement on Business CommunicationCommunication networks – Intranet – Internet – e mails – SMS – teleconferencing – videoconferencing
Meetings – Planning meetings – objectives – participants – timing – venue of meetings– leading meetings.Media management – the press release- press conference – media interviewsSeminars – workshop – conferences.Business etiquettes.