Meaning, types, criteria of good research, marketing research, scientific approach to research inphysical and management science, limitations of applying scientific methods in business research problems,ethical issues in business research.
An overview - Research process, problem formulation, management problem v/s. researchproblem, Steps involved in preparing business research plan/proposal
Business Research Design: Exploratory, Descriptive, & Causal researchExploratory research: Meaning, suitability, collection, hypothesis formulationDescriptive research: Meaning, types of descriptive studies, data collection methodsCausal research: Meaning, various types of experimental designs, types of errors affecting research design.
Data collection: Primary and Secondary data – Sources – advantages/disadvantages,Data collection Methods – Observations, Survey, Interview and Questionnaire design, Qualitative Techniques ofdata collection.Measurement & Scaling Techniques: Nominal Scale, Ordinal Scale, Interval Scale, Rating Scale, Criteria forgood measurement, attitude measurement – Likert‟s Scale, Semantic Differential Scale, Thurstone-equalappearing interval scale, MDS – Multi Dimensional Scaling.
Meaning, Types, characteristics, sources, Formulation of Hypothesis, Errors in hypothesis testing,Parametric and Nonparametric test: T-test, Z-test, F-test, U-test, Rank-Sum test, K-W test. (Theory only).
Meaning, Steps in Sampling process, Types of Sampling - Probability and non probability SamplingTechniques, Errors in sampling.
Data Analysis: Editing, Coding, Classification, Tabulation, Analysis, & Interpretation.Statistical Analysis of Business Research: Bivariate Analysis (Chi-square only), Multivariate Analysis -Factor Analysis, Discriminant Analysis, Cluster Analysis, Conjoint Analysis,ANOVA – One-way & Two-way classification (Theory only).
Research report: Oral report, Written reports, Types & Advantages/Disadvantages of oral and written reports,Components of written research report. (5 Hours)Case studies in Indian context only (4 Hours)