10MBAIS334 E-Commerce syllabus for MBA


Unit-1 Introduction to E-Commerce 7 hours

Benefits, Impact of E-Commerce, Classification of E-Commerce, Application ofE-Commerce Technology, Business Models, Framework of E-Commerce., Business to Business, Business toCustomer, Customer to Customer

Unit-2 Network Infrastructure 7 hours

LAN, Ethernet ( IEEE 802.3), WAN, Internet, TCP/IP reference model, Domainnames, Internet Industry Structure, FTP applications, Electronic Mail, WWW.

Unit-3 HTTP 5 hours

HTTP, Web Browsers, HTML, Simple exercises in HTML, Common Gateway Interface, Multimedia objects

Unit-4 Securing Business on Network 8 hours

Security Policy, Procedures and Practices, Site Security, Firewalls, SecuringWeb Service, Transaction Security, Cryptology, Cryptological Algorithms, Public Key algorithms,Authentication Protocols, Digital Signatures, Security protocols for Web Commerce

Unit-5 Electronic Payment Systems 6 hours

Online Electronic Payment Systems, Prepaid and Post Paid Electronic PaymentSystems Information Directories and Search Engines

Unit-6 Internet Advertising 8 hours

Models of Internet advertising, Sponsoring Content, Corporate Website, Weaknesses inInternet advertising, Web Auctions.

Unit-7 Launching Your E business 7 hours

Marketing an E-Business, Search Engines and Directories, Public Relations,Consumer Communication, News Groups & Forums, Exchanging Links, Web Rings, E-Business Back endsystems, Business Record Maintenance, Back up procedures and disaster Recovery plans

Unit-8 Building a Corporate Website 8 hours

Practical issues on servers and Application Software. Management issuesrelated to Web Server Setup. Case Study discussion on a Corporate Web Site. E-Commerce legal issues and Cyber laws.

Last Updated: Tuesday, January 24, 2023