Introduction: Meaning & Definition, Role, Classification – Purpose of communication –Communication Process – Characteristics of successful communication – Importance ofcommunication in management – Communication structure in organization – Communication inconflict resolution - Communication in crisis. Communication and negotiation. Communicationin a cross-cultural setting
Oral Communication: Meaning – Principles of successful oral communication – Barriers tocommunication – Conversation control – Reflection and Empathy: two sides of effective oralcommunication. Modes of Oral Communication. Listening as a Communication Skill, Nonverbalcommunication.
Written Communication: Purpose of writing – Clarity in writing – Principles of effectivewriting – Approaching the writing process systematically: The 3X3 writing process for businesscommunication: Pre writing – Writing – Revising – Specific writing features – Coherence –Electronic writing process.
Business Letters and Reports: Introduction to business letters – Types of Business Letters -Writing routine and persuasive letters – Positive and Negative messages Writing Reports:Purpose, Kinds and Objectives of reports – Organization & Preparing reports, short and longreports Writing Proposals: Structure & preparation. Writing memosMedia management: The press release – Press conference – Media interviewsGroup Communication: Meetings – Planning meetings – objectives – participants – timing –venue of meetings.Meeting Documentation: Notice, Agenda, and Resolution & Minutes.
Case Method of Learning: Understanding the case method of learning – Different types ofcases – Difficulties and overcoming the difficulties of the case method – Reading a case properly(previewing, skimming, reading, scanning) – Case analysis approaches (Systems, Behavioural,Decision, Strategy) – Analyzing the case – Dos and don’ts for case preparation – Discussing andPresenting a Case Study
Presentation skills: What is a presentation – Elements of presentation – Designing & DeliveringBusiness Presentations – Advanced Visual Support for ManagersNegotiation skills: What is negotiation – Nature and need for negotiation – Factors affectingnegotiation – Stages of negotiation process – Negotiation strategies
Employment communication: Introduction – Composing Application Messages - Writing CVs– Group discussions – Interview skillsImpact of Technological Advancement on Business Communication – Technology-enabledCommunication - Communication networks – Intranet – Internet – e mails – SMS –teleconferencing – videoconferencing